Wednesday, May 18, 2011

A peak inside the home of Shabby Chic's Rachel Ashwell

In the Aug/Sep 2010 issue of Lonny Mag they gave us a sneak peak of Ashwell's London flat. The flat came furnished and she kept all the furniture, just converting it to her needs as opposed to buying new furniture.




I think that coffee table is an old door!


I want that rug...


Rachel's decorating rules. (click on the image for a bigger view)

From her new store in London

So...I'm a little embarrassed to admit that I did not know until I read the article that Shabby Chic filed for bankruptcy in 2009. Since then, Rachel has come back with products that address the new style of cleaner lines and less "fluff," as opposed to the chintz and flowy slipcovers she's famous for. What do you think? Do you think Rachel can adapt to the changing times with her new line? Were you sad to see Shabby Chic go or were you over it??

via Lonny Mag

13 comments:

If Toys Could Talk said...

I had no idea that Shabby Chic had filed for bankruptcy. Kudos to Ashwell for reworking her line. Just going by the single picture in your post, it looks like she can do well with it. It still has a romantic feeling, but has the dreamy whites and cleaner lines that many women today look for when decorating their homes.

lisaroyhandbags said...

I think she'll have great success. The really frilly, girly shabby chic look is feeling more dated to me and I'm welcoming the cleaner lines. Still love slipcovers but without the fuss. :)

Carol@TheDesignPages said...

Well don't be too embarrassed. I didn't know either. Shabby chic has never been my thing but I could definitely get on board with a toned down version. More of a classic French feel maybe,

Loribeth said...

I love the style, but Ashwell has made it very clear to that "Shabby Chic" is brand and not a style. Her lawyers have gone after a lot of bloggers who have used the term "shabby chic" to describe their blog or things they sell. So although I love the look, I'm worried that she'll go after others who are already marketing the cleaner look...

Conspicuous Style Design Blog said...

Huh, I didn't know either! I have to say I think this is quite an improvement over the old look....love the French look!
Stacy

Sarah said...

Yes! I think she has come back and reopened stores - I love her style and in even in gray London, she manages to make her flat look so California cool...:))

Lesli at My Old Country House said...

...sometimes life throws us a curve ball, or a big fat cannon ball, but Rachel Ashwell's grace and poise as she has adapted and embraced the changes in her life which none of us should have to endure..are complete inspiration. Thanks for reminding me.

SallyLeeByTheSea.com said...

I didn't know about the bankruptcy either, but so many talented people/businesses have seen better days in the past few years. I think she'll do fine - she is so creative! Thanks for a great article!

Cynthia Banks said...

It is my understanding that the higher end "Shabby Chic" line is where the bankruptcy took place, and that her "Simply Chabby Chic" line for Target has been a great success and thus kept her afloat. I do know that she has reopened stores for her higher end line since filing for bankruptcy, and I believe the stores are in London, LA and NY.

The Cuban In My Coffee said...

It is difficult to "restructure" our lives but she can and will over come that. My mother always says that money can't buy style which she clearly has so the latter will come with smart business decisions. I did my daughter's old room in shabby chic and used many of her pieces. I still love it. I wouldn't necessarily take it throughout my house but for a guest room, vacation home, girl's room, or a romantic bedroom it is cozy and just lovely.

Love Design Company said...

i just love rachel ashwell! i haved always loved her style, but what i really love is to see it toned down a bit. great post!

Mae said...

I understand more after reading all the comments. I love Ashwell and her flat looks so white and gorgeous .

fineandfeathered said...

adore these colors

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